Locally built brands may have to switch strategies to expand their reach
Trapped in a brand relationship you don’t like? There may be no easy way out.
The tug of war between abstract and concrete in developing new brand names
With appliances gone, GE deftly shifts its brand position toward the future.
Two struggling brands head in opposite directions on the road to recovery
Myth busters: B2B companies don’t need a brand to succeed. (Busted)
In the world of brands, what’s new is far more important than what’s old
Belief in your brand matters for your customers and prospective employees
Monogram brands: Resist the urge to rebrand with your company initials
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