Branding Agency in Lancaster PA

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The siren’s call: Is Starbucks steering its brand identity onto the rocks?

01/21/11

It’s a brand New Year: A few thoughts on resolutions for brands we love

01/07/11

Jumping on and off the brand wagon: winners and losers in 2010

12/17/10

Rolex watches: A timeless example of building a champion brand

12/03/10

Beware the dark side of branding: It is a powerful force

11/22/10

Building a brand with the perfect balance of yin and yang

11/08/10

The Gap Flap: The retailer’s new logo is trashed by a public smackdown

10/25/10

Branding at the speed of light: Smart phones race for your wireless minutes

10/08/10

A new home of the Whopper: Will new owners of Burger King rebuild the brand?

09/24/10

A simple thought about the nature of branding: It’s all in your head.

09/10/10