Branding Agency in Lancaster PA

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The Penn State scandal puts brand loyalty to the ultimate test

08/06/12

What could be easier than changing to another brand? Not changing.

07/20/12

Shop flop: Stop or not? A rebranded JCPenney struggles to take off

07/06/12

Death of a salesman. How to keep your brand selling in a digital world

06/22/12

An Open letter to Marc Zuckerberg: Facebook faces reality as a brand.

06/08/12

With yet another campaign, Pepsi battles the bullet-proof brand of Coke

05/25/12

Snappy Catchphrase! What’s a good slogan worth to a brand?

05/14/12

Mudslinging, name-calling and bravado: Is all fair in love, war, and branding?

04/13/12

It’s good to be king? Royal brands lose ground in the race for success.

03/30/12

With a wink and a nod, Viagra gives us a lesson in the basics of branding

03/16/12