Branding Agency in Lancaster PA

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The Carnival brand loses power and drifts toward dangerous waters

05/06/13

JC Penney brand crash: Right brand idea in the wrong place? Or vice versa?

04/22/13

Who owns the idea of German engineering among German car brands?

04/08/13

When “Made in China” makes us queasy, building brands is not so easy

03/25/13

Is your brand’s DNA real or synthetic? Does it even matter?

03/11/13

To grow, small brands often have to escape the personality of their founder

02/25/13

Brandits: Seven ways that brands get stolen a little piece at a time.

02/11/13

Branding on steroids: the alternate branding universe of the Super Bowl

02/04/13

When a brand concept turns obsolete: Two brands try to recover

01/28/13

Tick, tock: Brands on the clock for 2013 face uncertain futures.

01/14/13