Branding Agency in Lancaster PA

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The biggest lie in marketing: I don’t pay attention to advertising. Au contraire.

02/10/14

Brand Camp: Get away to new ideas for your brand.

02/06/14

Learning from the worst branding examples: Anybody wanna ride the trolley?

01/27/14

Brand damage: The raid on Target’s data puts the bull’s-eye on their own brand

01/13/14

On and off the brand wagon: Brand winners, losers and in between in 2013

12/16/13

When is it time to change your brand name? (Don’t ask the team in D.C.)

12/02/13

A tale of two return policies: L.L. Bean and REI, how brand personality drove customer experience and corporate policy

11/20/13

Branding by the company you keep: McDonald’s dumps Heinz over new CEO

11/18/13

Apple and Google pass Coke as most valuable brands in the world: The race is on

11/04/13

When building a brand, save the anniversary celebrations for your staff

10/21/13