“What” versus “Why” in defining a brand, its culture and its relevance
When one brand absorbs another, keep in mind that the customer is still king
Brands as socially responsible citizens: Is talking a good game enough to get by?
Brand mash-up: GM hits a brand pothole, “the baby ate the brand,” and more
When is it time to rebrand? Here are seven telltale signs that it could be soon
Brand evolution: When business as usual becomes business unusual
Don’t it always seem to go, that you don’t know what you’ve got till it’s gone?
Trust me when I tell you “trust me” isn’t a good brand strategy
CVS dumps tobacco, boosts its brand, and dares the competition to follow
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