Smart move? GE puts their best-known products in the hands of a competitor
Five ways to fine-tune your digital branding
NFL must decide if the keeper of their brand is worth keeping around
Olive Garden has a branding problem and it’s right in their breadbasket
Amid the battle for ratings, the Discovery Channel brand loses its way
Wanna buy a good used brand cheap? P&G plans a yard sale of its weaker brands
Finding the hidden meaning in logos: The intentional and the not so much
The difference between brand and branding with a little help from a ship
By raising wages, GAP, IKEA and others invest in their brand for the long haul
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